Maximum Exposure, Maximum Influencer Brain

The term “Influencer Brain” is one that I’ve been using a lot lately. It basically refers to the way some people get so used to trying to be Social Media influencers, it warps how they think. They think in hits and likes, stirring up controversy and making memes, maximum exposure, maximum talk. Everything gets warped through the Social Media bubble, to the point where even meaningful things are meaningless.

I’m sure you’ve seen Influencer Brain. It’s probably gotten some of your friends and family. It’s definitely gotten quite a few politicians, media stars, and supposed business geniuses. It’s also really goddamn annoying because it’s hard to have a human conversation with someone who has Influencer Brain.

Now one area I’ve noticed Influencer Brain hitting hard is Very Online Christians and some Christian media stars. There’s the “Jesus Glow-Up” people who, I guess, use good lighting to show how Jesus made them more photogenic? There’s people gladly seeking controversy to raise their profile and probably get a gig on some blog or get donations for, I don’t know, being a jerk. It seems pretty weird considering Jesus even warned people about praying in public.

Is Christianity (in American) more prone to this kind of Influencer Brain? Well, that’s actually not what I want to explore. Because here’s the thing.

Christianity is the dominant religion in America. It is quite politicized thanks to various social-political efforts and traditions. So simply put if you see a lot of annoying Christian Influencers, how much of that is simply by the odds? If you’re going to see annoying people with Influencer Brain, wouldn’t they practice (well, pretend to practice) the dominant religion, especially one that is politicized?

I think we pretty much can guess yeah, it probably is. I have larger theories but let’s be honest, the numbers are a big thing here.

I think of this as a good warning, and a bit of humility. It may be easy for non-Christians like myself to have a good laugh at them. We may also take the fact that we see such widespread behavior very seriously as some of these Influencers do outrageous and dangerous stuff. But under different circumstances we might be at risk.

We might even be at risk in our own spiritual practice. What if your particular brand of paganism gets popular? What if you suddenly have a book on meditation take off? What if you just get pissed at these people, make reaction videos, they become a hit then you face audience capture?

I think it’s important as we understand Influencer culture to tease out the different parts of it, moreso when it comes to spiritual and political practices. There is some damn pathological stuff out there, but it might also be literally due to the odds, and we can read too much into it – and get too arrogant.

Besides, as we tease out these threads, we can further get to the important spiritual issues – without trying to sell a course or get in the news or whatever.

Xenofact

Evangelical Christianity All The Way Down

Something I’ve seen coming up in a number of podcasts and videocasts are people talking about – and dealing with – just how American (and Western) cultural thinking is a essentially Evangelical Christianity. It doesn’t matter what your religion is, if you grew up in America, you’ve probably got a good shot of fire-and-brimstone apocalyptic evangelism in your head.

The more I think about it, the more I see it. Yes that may be pattern matching, but I think there’s something really there.

There’s a streak of righteous punitive cruelty in American culture. Yes, we’re used to it in the “God hates everyone I hate me types.” But I also see it in people supposedly with progressive or humanist values, suddenly ready to throw out their beliefs to enjoy watching “them” suffer. There’s also a strong belief that people will actually learn from punishment, believed by the people who A) aren’t being punished and B) will probably say that they don’t change their beliefs just because someone threatens them.

There’s a kind of “Divinity-seeking” as well. There’s people, again who are distinctly NOT Evangelical Christians, who are still looking for a Big Daddy to tel them everything. Maybe it’s a political figure, maybe a writer, maybe some activist. They may even claim to have some belief in principles, but those principles are expressed in very anthropomorphic ways. Ever heard someone talk about “what science wants” or “what the economy” desires?

There’s the evangelism. Look, I’m a believer, I’m a guy that likes to speak and preach good ideas. I do enjoy it, but I wonder how much of this is cultural influence, wonder what I’d be with less influence from Evangelism. How many talks on technology, ecology, whatever sound like church services – it’s enough to lead you to find mind-numbing TED Talks soothing.

But most of all, over it all, is the waiting for Judgement Day. America has a huge streak of waiting for/wanting the Big Boom/Big Uplift. Once you think about it it’s hard to not see it everywhere.

It’s in our fear of Nuclear War hanging over our heads for decades – an understandable reaction.

It’s in talk of an Eco-apocalypse, which also includes no small number of people who hint darkly that we deserve it and that they will survive in a new heaven.

It’s in endless speculation about social collapse – and the order that follows. It’s not just racist internet fantasies, it’s people who happily talk about how Capitalism will fall apart and then we get heaven on Earth (without the effort of building it, apparently).

And as of this writing it’s in the speculation on “Artificial Intelligence” which apparently will both kill us all, and lead to an enlightened new world, and also give us AI girlfriends/boyfriends. The apocalypse is a selling point, be it edgy fear of “being so powerful” or talk of utopias (without covering the economic issues of the same). AI evangelism feels so familiar, the God in the Machine indeed.

I’d recommend taking a good look at how much of your life and actions is just repurposed Evangelical Christianity that you absorb like spiritual microplastics. Trust me, it’s worth examining.

Maybe at some point, I might even have to followup on my own experiences . . .

Xenofact

There’s Desire Then There’s Desire

Desire is an issue that many a spiritual path attempt to address, and understandably so. We’ve all been led astray by our desires. We’ve all found a compulsion obsessing us, crowding out other parts of our lives. We’ve all had it hurt to the point where the joy of fulfillment didn’t seem worth it.

Yet at the same time, we’ve all encountered the problems of repression. The shame that comes with people judging us for being human. Attempts to control our behavior that becomes more painful and more disruptive than the desires themselves. There are points where people get concerned about desire and then address it in ways that make it worse.

And at the bottom, doesn’t some of desire seem, well, natural? Why are we fighting it? Why are we obsessing about it? It’s like we’ve found ways to make ourselves more miserable for being human.

In my meditations and mentations I’ve been considering desire lately, and wanted to share a few insights. I think when we talk desire, both in general and in our spiritual practice, we’re often talking very different things.

At the core of desire are our natural feelings. We get hungry, we get horny, we get afraid. They’re natural, and they’re nothing to be ashamed of because they’re part of being human.

They’re also transitory, they come and go, rise and fall, get fulfilled or get forgotten. Desires are like waves on the ocean.

However in time we gain obsessions. When a desire arises, it gets trapped in our obsessions, amplified, and pursued. A single flare that would ignite and go dark is kindled into a bonfire.

In time, we can end up giant, jangling, collections of obsessions. A momentary desire can pinball into all sorts of wants and actions and unwise choices. The most innocent need can become a disaster.

There’s desires then there’s desires. I think most spiritual practices are concerned about the obsessions that trap our simple desires and turn them into something dangerous. For that matter we can become obsessed with fighting desires and create other complexes in our heads and become extra miserable.

These complexes can also set off other desires and thus other complexes! You can start being annoyed at an annoying friend, which sets off your obsession with loneliness, which then sets off another obsession that maybe you’re too judgemental . . . you get the idea.

As of this writing I’ve found this “two-teir” approach helps me a lot. At the base of me are very human needs, emotions, and desires. These come and go, the manifestation of the energies of my being, part of being human.

On top of these entirely natural desires are all sorts of psychological complexes that get set off by these desires, amplify them, and past a certain point, make life complicated. These are where our spiritual disciplines, renunciations, analyses, and meditations usually apply.

Those churning normal energies of our bodies and lives are normal. It’s when things get obsessive and complex, spirals of thoughts and feelings, that we suffer.

I found this a helpful distinction, the “substrate” and the “complications.” The substrate, the basics are what they are – they can even help me get in touch with myself. It’s the complicated obsessions I want to address. It reduces the risk I start judging myself while also acknowledging I’ve got some psychological Rube Goldeberg Devices to deal with.

Hope these thoughts help you as well. And I mean that as a sincere desire.

Xenofact