When people discuss conspiracy theorists and political operators and the like, the question often comes up “do they believe this?” This question embodies many facets – a search for authenticity, a desire to understand, wanting to counter, and so on. Such a quest is often frustrating, as the solid answers elude us even as we delve in to peoples beliefs. We are through the looking glass and it feels like someone is laughing at us.
I’ve seen this come up recently in August 2026 as people once again ask “hey do these various racists in racist movements believe their extreme rhetoric.” The conclusion as of late – perhaps understandably – is “yes, these people do believe it and they will kill people.” But I’d like to argue that the conclusion is partially right and misses the point at the same time.
Before I’ve stated that there is a subset of people whose political beliefs are narratives about themselves – hero stories essentially. They do not so much believe as want to maintain a narrative about themselves. Their beliefs and actions are a juggling act to maintain the story and their own sense of identity.
Now I suspect a lot of people’s real political and spiritual beliefs are like this. In this performative age where the culture and the technology grinds at us to be Influencers one way or another, I think we all run the risk of being narratives without a person attached. But that aside, how many people actually believe the extreme things they say and how many, well, just say it?
It doesn’t matter. The question is not “do they believe?” It is “will they kill us?”
Yes, people who really believe something bad will kill people. We know this from all of human history. Good people believing something bad will kill people. That’s pretty clear.
But the people who are trying to maintain a narrative, maintain a story, the people with Influencer brain will kill you just the same. They may be worse because they don’t even have hard beliefs to change.
Think of all the people who live in the spotlight, who have turned their lives into shows and stories. They have to maintain their image or suffer a kind of living death as their egos are punctured. Their income may depend on weaving the right story to sell merch and advertising hits. They will do whatever it takes, change their story, alter it, add to it, or deny it to meet their needs.
Of course they will gladly advocate for the death of others. You don’t need some hearty belief that people should die to want people dead. All you need is a story so important the lives of others are just decoration, where your tall tale about yourself matters more than actual humans. All you need are people who think they’re main characters and you’re an NPC.
It’s not how much you believe, it’s how many deaths you’ll cause. When it comes to survival, maybe “actually believing” isn’t the first thing we should worry about. Maybe it’s “who will kill us?”