influencers

What If They’re All In On The Lie?

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There’s a thing about lying in that, past a certain point, liars need people to actually believe them. Not just pretend to believe them, but actually believe them so they do what the liar wants. You can’t have that terrible risk of being dishonest to someone and finding out they’re as bad as you are. They might not do what you want or lie to you about it.

In the year of 2026 (how I hate to date myself, but it is necessary) I keep an eye on political pathology, conspiracy theories, and what is currently called The Right in America and Elsewhere. I say currently, again, since context and times change.

One of the things I notice as I scrape through podcasts and writings on conspiracy theorists is how many of them lie and it’s clear they’re lying together. You can watch or listen to assorted people, famous and want-to-be-famous shaping narratives as they go, taking the yes-anding to new levels as they add things together. Liars lying together.

But these are the actions of Conspiracy Theorists who, let’s be honest, are pretty much the same as what we call Influencers. They have a lifestyle of, well, saying and promoting things. Their goal is to Influence. I guess we used to call it propaganda or marketing, but now it sound almost respectable until they think about it.

Then I look at the legions of would-be Influencers. Maybe some of them want to make it a career, maybe they want social media hits. But many of them also jump onto the conspiracy train, be it to sell their courses in 5D Immune Meditation or for likes. So their job is already to at least sort-of lie to us, then they latch onto the Conspiracy crowd and just get in on the lie.

In the past I commented about how people have sounded more and more like the 3 P’s – Politicians, Pundits, and Preachers. The Conspiracy Theorist-Influencer-Political dynamic has made so many people impossible to differentiate, from the podcaster spewing crazed anti-semetic theories on aliens down to someone who just wants to be loved for their content. It’s liars all the way down.

But I wonder how far down it goes. Because if you’ve ever heard someone “normie” talk these weird theories you wonder how much they believe them. Is that friend of yours who’s getting increasingly radicalized one of the honest people being affected or are they getting in on it?

How much of our culture, our politics, is liars all the way down? Everyone is lying, from selling products to wanting to “own” their family members in a dinner table argument?

This makes me think the more conspiratorialist side of American (and world?) culture is inherently unstable. If everyone’s job is to lie, to be abstract from the truth, top to bottom, how do you function? How do you trust each other, since the person in on the lie with you has proven they will lie? For that matter how much of conspiratorial politics is even actually believed?

What if the people who are bellowing the loudest don’t believe their own bullshit and neither do most of the people who listen to them? What if everyone is lying?

Do I have an answer? No, but I invite speculation. And I will probably write more on it.

I’d promise to write more, but I’m being honest.

–Xenofact

The Blind Hunger of Nothing

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As I write this in 2025, I’ve become fascinated by the amount of people in our culture that are Performative (capitalization intended). They want attention, internet clicks, regard, and engagement, so therefore do whatever gets them that. The Influencers, many a politician, no small amount of media personalities, and way too many social media addicts are Performative; some seem to be only Performative.

OK actually all of those kinds of people are Influencers. Anyway, let’s go on

A peculiar thing I keep noticing among these people for whom Performance is a lifestyle, is the only thing in their life, is an anger that burns inside them. It seethes beneath the surface, it bursts out in conflict far beyond something for attention. It’s seen in the glowering, contemptuous eyes and the edge in the voice that disregards most everyone if not everyone.

I’ve wondered as to the nature of this anger, as there are times it seems outright inhuman. The Performative people are all image, all anger, and in some cases seem barely human. There’s an emptiness there.

So, let’s talk desire.

Desire is the cause of suffering, a we are all too aware from our studies of psychology, Buddhism, Taoism, or just being alive and unhappy. Dealing with desire is a major part of mystical and not-so mystical practices.

Desire cannot truly be sated, it always comes back. It can be satisfied temporarily, perhaps enough for regret or enough to move on. One may recognize the temporary nature of the satisfaction and employ that awareness for wise choices. However many desires have at least the illusion of satisfaction, and in turn there’s some chance of definition.

We want to get laid. We want a drink. We want to get that promotion. Desire has at least some definition, even if we’re deceiving ourselves.

But for those who are Performative, I think satisfaction is elusive. You may engage in Performative behavior to make money or sell something, but the Performative nature can overtake your life. Some people just want the attention – or end up that way – and their entire lies are just about putting on the act to get the clicks, the praise, what have you.

The desire for attention is inherently unsatisfying. It’s temporary, it has to always been maintained, and it’s easily challenged. It also doesn’t relate to anything. You may become Performative to achieve some other goal, but your goal is to be someone else for people you don’t know to get ephemeral attention in order to get advertising dollars or something. You end up abstract from your goals – to achieve solid goals you must be epehmeral.

And that’s if there’s even much of a goal beyond a desire for attention.

I think the Very Performative people are so angry because there is nothing that can satisfy them even temporarily. The become only an act, without even the solidity of the illusion that they can feel satisfaction. They exist as pure performance, always on, always for the ephemera of attention, always empty.

Imagine walking around knowing you are nothing inside. Whatever was there rotted away as you worked on The Performance. You can’t even feel right. Even your anger is just a bitter resentment of everything because you’re nothing.

This insight is helping me understand the Very Performative, that look in their eyes, their instability, their sudden outbursts. They’re a giant yawning gap of desire with no chance of satisfaction because they’re empty of even something to desire. Their a ghost haunting the empty house of their own lives.

–Xenofact

Maximum Exposure, Maximum Influencer Brain

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The term “Influencer Brain” is one that I’ve been using a lot lately. It basically refers to the way some people get so used to trying to be Social Media influencers, it warps how they think. They think in hits and likes, stirring up controversy and making memes, maximum exposure, maximum talk. Everything gets warped through the Social Media bubble, to the point where even meaningful things are meaningless.

I’m sure you’ve seen Influencer Brain. It’s probably gotten some of your friends and family. It’s definitely gotten quite a few politicians, media stars, and supposed business geniuses. It’s also really goddamn annoying because it’s hard to have a human conversation with someone who has Influencer Brain.

Now one area I’ve noticed Influencer Brain hitting hard is Very Online Christians and some Christian media stars. There’s the “Jesus Glow-Up” people who, I guess, use good lighting to show how Jesus made them more photogenic? There’s people gladly seeking controversy to raise their profile and probably get a gig on some blog or get donations for, I don’t know, being a jerk. It seems pretty weird considering Jesus even warned people about praying in public.

Is Christianity (in American) more prone to this kind of Influencer Brain? Well, that’s actually not what I want to explore. Because here’s the thing.

Christianity is the dominant religion in America. It is quite politicized thanks to various social-political efforts and traditions. So simply put if you see a lot of annoying Christian Influencers, how much of that is simply by the odds? If you’re going to see annoying people with Influencer Brain, wouldn’t they practice (well, pretend to practice) the dominant religion, especially one that is politicized?

I think we pretty much can guess yeah, it probably is. I have larger theories but let’s be honest, the numbers are a big thing here.

I think of this as a good warning, and a bit of humility. It may be easy for non-Christians like myself to have a good laugh at them. We may also take the fact that we see such widespread behavior very seriously as some of these Influencers do outrageous and dangerous stuff. But under different circumstances we might be at risk.

We might even be at risk in our own spiritual practice. What if your particular brand of paganism gets popular? What if you suddenly have a book on meditation take off? What if you just get pissed at these people, make reaction videos, they become a hit then you face audience capture?

I think it’s important as we understand Influencer culture to tease out the different parts of it, moreso when it comes to spiritual and political practices. There is some damn pathological stuff out there, but it might also be literally due to the odds, and we can read too much into it – and get too arrogant.

Besides, as we tease out these threads, we can further get to the important spiritual issues – without trying to sell a course or get in the news or whatever.

– Xenofact