Maximum Exposure, Maximum Influencer Brain

The term “Influencer Brain” is one that I’ve been using a lot lately. It basically refers to the way some people get so used to trying to be Social Media influencers, it warps how they think. They think in hits and likes, stirring up controversy and making memes, maximum exposure, maximum talk. Everything gets warped through the Social Media bubble, to the point where even meaningful things are meaningless.

I’m sure you’ve seen Influencer Brain. It’s probably gotten some of your friends and family. It’s definitely gotten quite a few politicians, media stars, and supposed business geniuses. It’s also really goddamn annoying because it’s hard to have a human conversation with someone who has Influencer Brain.

Now one area I’ve noticed Influencer Brain hitting hard is Very Online Christians and some Christian media stars. There’s the “Jesus Glow-Up” people who, I guess, use good lighting to show how Jesus made them more photogenic? There’s people gladly seeking controversy to raise their profile and probably get a gig on some blog or get donations for, I don’t know, being a jerk. It seems pretty weird considering Jesus even warned people about praying in public.

Is Christianity (in American) more prone to this kind of Influencer Brain? Well, that’s actually not what I want to explore. Because here’s the thing.

Christianity is the dominant religion in America. It is quite politicized thanks to various social-political efforts and traditions. So simply put if you see a lot of annoying Christian Influencers, how much of that is simply by the odds? If you’re going to see annoying people with Influencer Brain, wouldn’t they practice (well, pretend to practice) the dominant religion, especially one that is politicized?

I think we pretty much can guess yeah, it probably is. I have larger theories but let’s be honest, the numbers are a big thing here.

I think of this as a good warning, and a bit of humility. It may be easy for non-Christians like myself to have a good laugh at them. We may also take the fact that we see such widespread behavior very seriously as some of these Influencers do outrageous and dangerous stuff. But under different circumstances we might be at risk.

We might even be at risk in our own spiritual practice. What if your particular brand of paganism gets popular? What if you suddenly have a book on meditation take off? What if you just get pissed at these people, make reaction videos, they become a hit then you face audience capture?

I think it’s important as we understand Influencer culture to tease out the different parts of it, moreso when it comes to spiritual and political practices. There is some damn pathological stuff out there, but it might also be literally due to the odds, and we can read too much into it – and get too arrogant.

Besides, as we tease out these threads, we can further get to the important spiritual issues – without trying to sell a course or get in the news or whatever.

Xenofact

The Cross Disintegrates

I’ve been wondering about how people will regard Christianity in America in the future. This is for obvious reasons (the religious right, hypocrisy) and the personal (I love to speculate). Truth be told, I don’t see it being anything good.

First, it’s really obvious that the Religious Right et al has made Christianity synonymous with “Bigoted, sexist, homophobic, reality-denying wealth-worshiping asshole who’s a total hypocrite.” Yes, plenty of American “Christians” violate their own religious tenets which is obvious as hell when you have even a passing understanding of the teachings of Jesus. They also do not care that they are hypocrites and have no spiritual curiosity, if they ever had any. Honestly it’s kind of a joke how Christianity has gotten branded.

Secondly, the media has run with this because the Religious Right is loud. They have money, they are publicity hounds, and they are of course politically active – and useful. The Religious Right has been happy to get involved in everyone else’s damn life, and of course the media amplifies that. Plus the American media loves to both-sides things even when people are ranting or opportunist.

Third, the Religious Right is and will be defined by horrible things. Climate denial. Cruelty towards immigrants (despite a lot of that being critiqued in the Bible). Racism. Selling out. People will be hurt by this, people will be hurt by them, and they seem to enjoy that.

Fourth, and sadly not addressed, I think that non-religious right Christianity hasn’t really fought back. Sure I see some truly good people, you can find all sorts of people doing good things. But I don’t see a fight for the soul of Christianity in America which you’d think would be really freaking necessary. There’s so many people being utter assholes in the name of Jesus, you’d think there’d be a willingness to battle.

But I just don’t see it. Some of it sure, but not enough that’s big, bold and in your face. Christians should be utterly pissed at the legacy of grifters like Robertson and Falweel and the like. They should be out there in people’s faces. Heck, maybe some kind of big public act of repentance and penance that would name names.

For whatever reason, the Religious Right has defined Christianity these days. I don’t see that going away, barring some kind of gigantic Great Awakening/Bonfire of the Vanities type activity. Which might happen, but I’m not holding my breath.

So the future of Christianity, in America, is that the Religious Right has pretty much won. They have the dominant description of Christianity. It’s a cruel, greedy, unstable, pile of hypocrisy glad to elect and worship any grifter that comes along. I don’t see it changing too.

What this means is that in future political and social changing, Christianity – even people who aren’t religious right – will be judged as if they are. People won’t be looking to be Christian if they’re not into the whole asshole paradigm That is if anyone is even looking for a specific religion.

I feel a strange . . . sadness to all of this? First, that there’s just so many assholes, of course. But I feel bad for the non-asshole Christians even if I’d wanted them to fight more. I supposed I’d have liked to see a transition to a broader spirituality, but it feels like part of it will be utter, life-ruining, life-endangering failure.

But I don’t see a future for American Christianity where “Christian” isn’t at least secondarily associated with “awful person.” Maybe there will be some kind of syncretic reformist movement, but that’s just maybe.

Xenofact

We Invented Our Past Again

In the world of technology 2024, among the bullshit (AI that’s just Clippy Turbo), the scams (pick your food substitute), and the pathological rich (everywhere) something seems familiar. There’s something that feels similar, something that’s not just a rut, but a sameness to all of this new inanity. Consider.

There’s new tech messiahs in town, a handful of men (always men) worshiped as virtual gods who are going to save us. Sure they may no thave invented anything, are building on connections and/or inherited money, have horrible politics, and probably committed sexual assault. Yet people gather around them reverently, singing their praises, vying for attention.

We have our Lord and Saviors – and best of all you can swap one out for another, plus they kind of dress alike,

There’s the promise of change, of revolution. We’ll ascend to space or go to mars. We can acclerate technical development into utopia (especially if you give my company money and venture capital). Just trust us, remove all limit, and we’ll have a future – and show those people who’s in charge.

We have the Apocalypse and the Kingdom of Heaven. Funny how the apocalyptic parts don’t get mentioned as much except for a few tech-types who like to pen vicious screeds grounded in their own paranoia.

There’s even the promise of immortality. This new food substitute will add years onto your life. There’s curious and disturbing talk of blood transfusions. Of course there’s always that promise of uploading your brain to the internet that echoes around the edges of these futuristic grasps for eternity.

For some tech promises we shall be undying in the new utopia.

What has Silicon Valley and it’s attendant technosphere given us? Simple.

It’s given us Christianity2.0.

We’ve got thirst for a messiah, a constant promise of Heaven, and a hope of long life/immortality. Wrap this all up in money and what appear to be widespread daddy issues, and yep, it’s American Christianity re-invented.

I mean we shouldn’t be surprised. Religion has well-worn cultural paths that are easy to follow intentionally or not. The tech world has gotten less and less original anyway, so it doesn’t surprise me to see this weird duplication. Honestly, there may be nothing malicious here, it may be sheer unoriginality.

A lot of are looking for a future of more responsible technology, less grift, less bullshit. Economic downturns and economic bubbles may help, but we need to remember there’s a culture issue here. A change will not just be federated servers or government regulation – it willl be, on some level, spiritual and psychological.

Otherwise we might just re-invent a kind of flaccid, hack Christianity again.

-Xenofact