I recently read an article in Rolling Stone on a “Spiral Cult” that has spun up around AI, and of course message boards are part of it. There’s talk of emergence intelligence, resonance, and lots and lots of spiral imagery. That’s probably due to the use of spirals in our own language and in nature, giving Junji Ito Uzumai vibe.
Then again, to make it sadder, the fame of his horror story might be part of the AI inclinations. That’s where we are now, trying to figure out if horror manga seeded a real cult via AI.
As I read the article, I felt a sense of unease. We were clearly seeing some people in the throws of AI psychosis. There were quotes from posts where language seemed “off,” where was I was reading wasn’t quite right. The more I read the more I experienced an actual horror at what was going on, reminding me of weird fiction tales of strange cults and otherworldly dread.
Only I was experiencing reading this about people posting on Reddit. About something that was clearly bullshit. Yet there was that dread.
That’s when I realized what it was. I was experiencing the equivalent of exploring a cave adorned with cultic symbols or a rotting old mansion with an otherworldly reputation, and hearing strange noises. When I discover the source of the noises it’s not something terrifying from beyond, but because someone left the TV on turned to a dubstep concert.
The trappings of horrific things from beyond was there, but the cause was stupid.
What I was experiencing in the end was a kind of Uncanny Valley effect. Yes this looked like a cult, yes this hinted and strange and maybe even sinister forces, but it was an act. There was no there in there, just an advanced version of Clippy and people prompting it. The very foolishness, the very emptiness, the sense of nothing at home was what was getting to me.
It’s the danger not of some dark power from the fringes of space and time, it’s the danger of people being foolish in very dangerous ways. It was just cosplaying something from a horror film.
But that’s a reminder of the horror of the situation. We are seeing people lose their minds, lost in language mazes and pop-culture narratives. We don’t have an extradimensional horror or strange being to blame, we have but ourselves. We get the blame.
Perhaps that’s the real horror. We don’t even have sinister forces to blame.